Broadcom Inc. introduced the Accelerate Program, which would be offered through sole-provider distribution agreements. The Accelerate Program is an extension of the Broadcom Global Cybersecurity Aggregator Program, to offer improved service levels for more Broadcom software solutions supplied to a broader variety of Broadcom clients across different geographies.

 

Through the Broadcom Accelerate Program, partners will serve as an extension of the Broadcom team, assisting clients in getting the most out of their Broadcom software investments. This includes offering extensive technical support in the customer's preferred language and time zone, as well as improving the customer experience through accessibility, specialist expertise, individualized assistance, training programs, and value-added services.

 

“Our goal is to deliver best-in-class experiences for customers of all sizes, and we continue to deliver on that with our partners through innovative models, like the Broadcom Accelerate Program,” said Cynthia Loyd, vice president of Global Commercial & Partner Sales, Broadcom. “These distributor partners will extend our reach with their local expertise and deep knowledge of Broadcom solutions. This program will help ensure we are delivering superior service and support at all stages of the customer journey.”

 

Broadcom continues to improve profitability and margins for its distributor and resale partners. The Broadcom Accelerate Program enables partners to differentiate themselves and build tighter relationships with clients by leveraging their vast knowledge of Broadcom technologies, in-region experience, and ability to deliver value-added services. Broadcom plans to provide the Accelerate Program across the Asia Pacific and Japan areas, as well as expand the Carbon Black cybersecurity portfolio in the near future.